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From Brush to Pixel to Press


The folks at figured out how to incorporate hand-painted textures and algorithmic rule sets to create a series of gorgeous digital watercolor maps. We were asked by Jason Kottke to translate one of these maps into a letterpress printed piece, to be sent out to Kottke’s Quarterly Co. subscribers.

The process required some digital manipulations of our own; we broke the map down into 4 color separations and created screens in order to replicate the color variations naturally produced by the watercolorist. Our four colors– brown, yellow, blue and purple– were printed out on our digital printer and matched with custom Pantone mixes.