Pollinate Ep. 4- Alan McConchie & The Maps Underneath

| 03.10.22

Like any good product, a basemap is something most people don’t notice when it’s well-designed. Typically providing context beneath a navigation route or other geographic data, the basemap is arguably the most widely-consumed type of map in modern cartography. However, today’s average map user might tilt their head when they hear the term “basemap” for...