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Facebook: mapping how viral photos spread


Following up on last month’s map of the world’s friendships on Facebook, we’ve released another visualization of relationships across social networks today. Called “Photo-sharing Explosions,” these visualizations look at the different ways that photos shared on George Takei’s Facebook page go viral once he’s posted them.

Each visualization is made up of a series of branches, starting from George. As each branch grows, re-shares split off onto their own arcs. Sometimes, these re-shares spawn a new generation of re-shares, and sometimes they explode in short-lived bursts of activity. The two different colors show gender, and each successive generation becomes lighter as time goes by. And the curves are just for snazz.

The visualizations are live at facebookstories.com.

Published: 10.11.12
Updated: 10.11.12

About Stamen

Stamen is a globally recognized strategic design partner and one of the most established cartography and data visualization studios in the industry. For over two decades, Stamen has been helping industry giants, universities, and civic-minded organizations alike bring their ideas to life through designing and storytelling with data. We specialize in translating raw data into interactive visuals that inform, inspire and incite action. At the heart of this is our commitment to research and ensuring we understand the challenges we face. We embrace ambiguity, we thrive in data, and we exist to build tools that educate and inspire our audiences to act.